3 Reasons the Canadian Cannabis Industry Failed to Live Up to Expectations in Year 1 [The Motley Fool]
Aurora Cannabis Inc. - Common Shares (ACB)
Company Research
Source: The Motley Fool
The legal pot industry in Canada hasn't done as well as many were expecting it to. Statistics Canada recently released the sales data for how the country's cannabis market performed in its first year, which showed revenue totaling 907.8 million Canadian dollars. That's a far cry from some estimates, which were projecting sales to be well over CA$ billion. There are three important reasons the numbers fell short of expectations. . Estimating the size of the market was always going to be difficult In June 08, consulting company Deloitte expected legal pot sales to reach CA$. billion during 09, and unless the Canadian cannabis legal market has exploded this past quarter, it's likely to fall well short of those expectations by year's end. Estimating the size of an illicit market always involves a lot of assumptions, and projecting how much of that black market will turn to legal sources is another leap for analysts to make. They must rely on data collected from surveys and self-reports fr
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ACB
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- 2/8/24 - CANACCORD
ACB
Sec Filings
- 3/1/24 - Form 6-K
- 2/16/24 - Form 6-K
- 2/8/24 - Form 6-K
- ACB's page on the SEC website