Why Aurora Cannabis May Have Made a Big Mistake By Not Partnering With a Beverage Company [The Motley Fool]
Why Aurora Cannabis May Have Made a Big Mistake By Not Partnering With a Beverage Company David Jagielski ( djagielski Aug , 09 at :PM Cannabis-infused beverages could soon be a big hit. Being able to drink a beverage, get a buzz, and not be hungover the next day could prove to be an easy sell to people who consume alcohol. While the segment hasn't taken off in the U.S. where beverages still represent a very small fraction of cannabis sales, that might not be the case for much longer. Why Canada could prove to be a big test market North of the border, Canada is expected to permit edible marijuana sales Canopy Growth NYSE:CGC Constellation Brands NYSE:STZ Hexo Corp NYSE:HEXO Molson Coors Canada. The Canadian market will be an important one because for cannabis-infused beverages, those products will be legal across the country, offering a complete picture of the market as a whole, rather than being limited to certain areas, like in the U.S. where recreational pot is only legal in state
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