80% of B2B Buyers Have Switched From Suppliers That are Unable to Align Their Services with Buyer Expectations, Accenture Interactive Research Finds
Accenture plc Class A Ordinary Shares (Ireland) (ACN)
Last accenture plc class a ordinary shares (ireland) earnings: 3/19 06:44 am
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Source: Business Wire
New Global Study Explores Untapped Opportunity for Growth in the B2B Market by Putting Customer Experiences First MIAMI--(BUSINESS WIRE)--A global study released today by Accenture Interactive at the annual B2B Online conference highlights urgency for B2B leaders to combine a human-centered approach to sales with investments in digital tools to improve the service experience for customers and achieve lasting growth.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20191111005437/en/(Photo: Business Wire)The study titled Service is the New Sales, surveyed 748 B2B buyers and 1,499 B2B sellers across 10 countries and 16 industries. It isolated B2B leaders from the laggards via weighted responses given to 12 questions across three key pillars of B2B transformation (organizational strategy, activities, and infrastructure) to distinguish between organizations leading the way and those falling behind.“Today’s B2B leaders are struggl
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