Six in Ten Consumers Willing to Share Significant Personal Data with Banks and Insurers in Exchange for Lower Pricing, Accenture Study Finds
Accenture plc Class A Ordinary Shares (Ireland) (ACN)
Last accenture plc class a ordinary shares (ireland) earnings: 3/19 06:44 am
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Source: Business Wire
LONDON & NEW YORK & HONG KONG--(BUSINESS WIRE)-- Nearly six in ten consumers would be willing to share significant personal information, such as location data and lifestyle information, with their bank and insurer in exchange for lower pricing on products and services, according to a new report from Accenture (NYSE: ACN). This press release features multimedia. View the full release here:https://www.businesswire.com/news/home/20190314005092/en/ (Graphic: Business Wire) Accenture’s global Financial Services Consumer Study, based on a survey of 47,000 consumers in 28 markets, found that more than half of consumers would share that data for benefits including more-rapid loan approvals, discounts on gym memberships and personalized offers based on current location. At the same time, however, consumers believe that privacy is paramount, with three quarters (75 percent) saying they are very cautious about the
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