To Survive Covid And The ‘New Normal,’ Agencies Must Create A Culture Of Stability [Forbes]
Accenture plc Class A Ordinary Shares (Ireland) (ACN)
Last accenture plc class a ordinary shares (ireland) earnings: 3/19 06:44 am
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Source: Forbes
Stone composition on the beach.gettyMadison Avenue is going through the worst disruption ever.More than 50,000 people lost their jobsADVERTISEMENTOftentimes a pitch is associated with the arrival of a new CMO, who prefers to snub the “inherited” agency. While that may be regarded as a cynical move, it can also be a practical one: In recent years the tenure of the CMO was reduced to only three or four years, which means they are under tremendous pressure to deliver immediate results. Many believe that aligning with an agency they select rather than inherit is likely to be more bankable and therefore call a pitch.However, advertisers tend to make fundamental mistakes when selecting an agency,Firstly, the entire RFP process is boiled down to a subjective emotional reaction of a single, untested commercial. The winning agency may be a one-trick-pony and will never be able to replicate the commercial they showed in the pitch (Nor do you know who actually came up with the winning idea—often
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ACN
News
- Accenture PLC (ACN) Is a Trending Stock: Facts to Know Before Betting on It [Yahoo! Finance]Yahoo! Finance
- BCG Defies Consulting Downturn With 2,000 Net Hires This Year [BNN Bloomberg (Canada)]BNN Bloomberg
- The Rise Of The Chief AI Officer: Is A Board Equivalent Necessary? [Forbes]Forbes
- Raft Appoints Federal Contracts Executive Mark Procaccini as SVP of Operations [Yahoo! Finance]Yahoo! Finance
- Accenture plc (NYSE:ACN) is favoured by institutional owners who hold 78% of the company [Yahoo! Finance]Yahoo! Finance
ACN
Earnings
- 3/21/24 - Beat
ACN
Sec Filings
- 4/24/24 - Form 13F-HR
- 4/22/24 - Form 4
- 4/19/24 - Form 144
- ACN's page on the SEC website