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How a data mining giant got me wrong [MSN Money]

ACXIOM (ACXM)  More Company Research Source: MSN Money
Last acxiom earnings: 2/6 04:05 pm Check Earnings Report
US:NASDAQ Investor Relations: investors.acxiom.com
PDF © REUTERS/Dylan Martinez/Illustration Illustration shows some of the 750 data fields of a Reuters reporter's personal information from his consumer profile at Acxiom, in London I'm 57, with a 30-year-old wife, a fairly new hot water boiler, an old-style television, a petrol car and no kids. Actually, none of that is true. But that is what you might believe if you purchased access to my data from the world's largest information broker by market value. The recent revelation that data miner Cambridge Analytica Ltd. improperly accessed 50 million Facebook users' personal data has heightened public concern about the way companies harvest and use our personal data. I asked Arkansas-based Acxiom Corp., which earns over $800 million a year selling consumer profiles to the world's largest companies, what data and insights it held on me. In Europe and the U.S., companies like Acxiom are allowed to collect data from public and other sources about us. European privacy rules, wh [Read more]

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