LiveRamp and Thunder Experience Cloud Announce Partnership to Enable Omnichannel, People-Based Measurement and Personalization
ACXIOM (ACXM)
Last acxiom earnings: 8/9 04:05 pm
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Source: GlobeNewswire
SAN FRANCISCO, Sept. 26, 2018 (GLOBE NEWSWIRE) -- Thunder Experience Cloud and LiveRamp®, an Acxiom® company (NASDAQ:ACXM) and leading provider of omnichannel identity resolution, today announced a partnership to enable people-based marketing in three key areas: targeting, measurement, and personalization. The partnership provides marketers with a more holistic view of their customers by giving them the ability to track ad exposure and conversion across devices directly to people-based IDs in a privacy-conscious manner, rather than relying on less accurate identifiers such as Cookie IDs or third party measurement providers. As a result of this partnership, consumers will experience fresher, more relevant digital engagement from brands, and more easily discover offerings that meet their needs. LiveRamp customers utilize IdentityLinkTM, its identity resolution service, to create an omnichannel view of the consumer that can be activated in hundreds of platforms across digital and off
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