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Acxiom stock falls after Facebook discontinues an audience-targeting option [MarketWatch]

ACXIOM (ACXM)  More Company Research Source: MarketWatch
Last acxiom earnings: 5/16 04:05 pm Check Earnings Report
US:NASDAQ Investor Relations: investors.acxiom.com
PDF Shares of data management firm Acxiom Corp. are down 20% in Thursday trading after Facebook Inc. announced its plans to discontinue Facebook Partner Categories, an audience-targeting platform. Facebook Partner Categories leveraged third-party data companies, including Acxiom. Acxiom said in a filing late Wednesday that it didn't expect the changes to affect its 2018 guidance, but it predicted that 2019 revenue and profitability could fall by up to $25 million. Facebook's move came amid calls for the social network to change its data-privacy practices in the wake of the Cambridge Analytica scandal. Facebook shares are up 5.4% in Thursday trading and up 13% over the past 12 months, while the S&P 500 has gained 12%. [Read more]

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