TVision Insights Raises $11.5M to Meet Accelerating Demand for TV Attention Data
ACXIOM (ACXM)
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Source: PR Web
BOSTON (PRWEB) July 17, 2018 TVision Insights, the leader in measuring eyes-on-screen attention to every second of programming and advertising on television, today announced it secured $11.5 million in new funding, led by Accomplice and Jump Capital. The company also announced that Luke McGuinness will become the organization's first President and Chief Operating Officer."This additional investment from our existing investors speaks volumes about both the momentum that we have achieved so far and the opportunity in front of us," says Yan Liu, CEO of TVision Insights. "These funds will support the expansion of our opt-in, privacy-safe, in-home panel, and the growth of our team in order to meet the incredible demand for our TV attention data."Major brands and networks like Mars, Hulu, and ABC, rely on TVision for one-of-a-kind attention data. The funding will accelerate the company's growth in order to help companies compare viewability across platforms and make smarter advertising dec
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