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Adobe to buy marketing software firm Marketo for $4.75 billion [Reuters (UK)]

Adobe, Inc (ADBE)  More Company Research Source: Reuters
Last adobe, inc earnings: 12/13 04:05 pm Check Earnings Report
US:NASDAQ Investor Relations: adobe.com/investor-relations.html
PDF Adobe to buy marketing software firm Marketo for $4.75 billion | Reuters 2 Min Read (Reuters) - Adobe Systems Inc on Thursday agreed to buy Marketo Inc for $4.75 billion (3.5 billion pounds) from private equity firm Vista Equity Partners Management, adding heft to its cloud-based digital marketing business. The U.S. Photoshop maker is sharpening its focus on the fast-growing cloud business, a fiercely competitive market dominated by Microsoft Corp, Oracle Corp and Salesforce. Marketo’s business-to-business marketing applications will complement Adobe’s digital marketing business, which provides cloud-based tools to help create, manage and analyse advertising and marketing campaigns, the companies said. Marketo, started in 2006 as an email marketing service, was taken private by Vista for $1.8 billion in 2016. The San Mateo, California-based company generated revenue of about $321 million in 2017, according to credit ratings agency Moody’s Investors Service Inc. The deal is expected to [Read more]

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