UPDATE 4-Adobe to buy marketing software firm Marketo for $4.75 bln [Reuters]
Adobe Inc. (ADBE)
Last adobe inc. earnings: 3/12 04:05 pm
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Source: Reuters
Adobe to buy marketing software firm Marketo for $4.75 billion | Reuters 2 Min Read (Reuters) - Adobe Systems Inc on Thursday agreed to buy Marketo Inc for $4.75 billion from private equity firm Vista Equity Partners Management, adding heft to its cloud-based digital marketing business. The acquisition comes as the Photoshop maker sharpens its focus on the fast-growing cloud business, a fiercely competitive market dominated by Microsoft Corp, Oracle Corp and Salesforce. Marketo’s business-to-business marketing applications offering complements Adobe’s digital marketing business, which provides cloud-based tools to help create, manage and analyze advertising and marketing campaigns. Marketo, started in 2006 as an email marketing service, was taken private by Vista Equity Partners for $1.8 billion in 2016. The San Mateo, California-based company generated revenue of about $321 million in 2017, according to credit ratings agency Moody’s Investors Service Inc. The deal is expected to clos
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