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Stock impact report

Adobe Would Heat Up Salesforce.com Rivalry With This Purchase: Analyst [Investor's Business Daily]

Adobe Inc. (ADBE) 
Last adobe inc. earnings: 3/12 04:05 pm Check Earnings Report
US:NASDAQ Investor Relations: adobe.com/investor-relations.html
Related news Adobe Systems ( ADBE ) would fuel its rivalry with Salesforce.com ( CRM ) through the possible acquisition of Marketo, an analyst said Monday. Digital media and marketing software firm Adobe is in talks to buy Marketo , Reuters reported last week. "Given Marketo's market leadership serving the marketing automation needs of enterprise business-to-business organizations, consolidation of Marketo could create increased competitive dynamics in Salesforce's marketing cloud business," SunTrust Robinson Humphrey analyst Terry Tillman said in a report to clients. "This will be worth watching." Vista Equity Partners took Marketo private two years ago for $1.8 billion. Adobe has been on the hunt for acquisitions. In June, it purchased Magento Commerce for $1.68 billion. The deal added a commerce platform to Adobe's experience-cloud business. "Adobe has increasingly become a competitor to Salesforce, especially post its recent acquisition of Magento in the digital commerce market," Show less Read more
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