5 Ways Home Depot’s Skeleton May Bone Up Long-Term Sales [Forbes]
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Source: Forbes
In 2021, the phenomenon of “Skelly” is back, and it reveals a lot about the power of canny [+]merchandising when it comes to the shopper psychePhoto courtesy of Home DepotIn this story, there are no skeletons in the closet They are, instead, on display for all to seeBack in July, Home Depot did something unusual: It pre-released its Halloween lineup online, and almost immediately, it sold out of everything It may have its Halloween past, and an unlikely product smash, to thankIn 2020, Home Depot debuted a 12-foot, $299 skeleton that one would think had a limited market Yet this budget-breaking, assembly-required monster sold out before last October In fact, Home Depot reported itsmost successful HalloweenNow the massive skeleton is coming back, and make no bones about it, it’s possibly bigger in 2021 The creature –dubbed “Skelly” by fansHome Depot's 12-foot, gleaming-eyed Halloween skeleton has become a marketing phenomenonImage courtesy of Home DepotMORE FOR YOU‘No Christmas Trees, N
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