Astound Commerce Mobile Shopping Report Reveals Retail Websites Are Driven By Content, Mobile Apps by Convenience
American Eagle Outfitters, Inc. (AEO)
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Source: PR Web
SAN FRANCISCO (PRWEB) February 27, 2018 In the 2017 holiday season, mobile commerce revenue totaled $35.9 billion, a 28 percent growth from last year's mobile commerce total. This year-over-year growth illustrates the importance of mobile's contribution to retail sales performance, according to recent data by Astound Commerce, released today. To better understand the mobile commerce landscape and identify top performers, Astound Commerce Insights analyzed 25 mobile retail websites and 23 retailer apps in its 2018 Mobile Shopping Report. The report found that retailer mobile sites tend to be more robust, mirroring their desktop counterparts, while the role of apps centers around connecting customers across all channels and most importantly serving as the ultimate in shopping convenience, particularly for frequent buyers. "Companies that ranked highly in our report use a mix of strategies, including powerful visuals, inspiring and rich content, and efficiency to optimize the shopping e
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