Affirm Consumer Spend Report Reveals Americans’ Top Concern this Holiday Season is Staying on Budget
Affirm Holdings, Inc. - Class A (AFRM)
Company Research
Source: Business Wire
Majority of Americans no longer wait for Black Friday or Cyber Monday to start shopping; Over half agree they feel pressured to overspend during the holidays SAN FRANCISCO--(BUSINESS WIRE)--Seven in 10 Americans say they typically go over budget during the holidays, according to new research from the first Affirm Consumer Spend Report, Affirm’s look at what consumers are up to—and where they're headed next. With many Americans eager to make this year’s holiday season memorable, this year is no different. Affirm discovered nearly half (48%) plan to spend more money this year because they couldn’t celebrate like they normally would last year.More than half (54%) of Americans plan to spend more this year on experiences — like traveling or attending and hosting parties — over physical gifts to make this holiday season special. In fact, this year, the top gift Americans plan to give to their loved ones is a memorable experience (42%) – such as tickets to a concert or sporting event – fo
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