NASCAR's Ticklish, Bodacious 'Girls' Dilemma [Forbes]
A.H. Belo Corp (AHC)
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Source: Forbes
Dave Caldwell Contributor i Opinions expressed by Forbes Contributors are their own. SportsMoney Kurt Busch stands in Victory Lane after the Monster Energy NASCAR Cup Series Bass Pro Shops NRA Night Race on Aug. 18, 2018, at Bristol Motor Speedway. (Photo by Jeffrey Vest/Icon Sportswire via Getty Images) NASCAR is proud of the fact, as it should be, that demographic studies show that two of every five stock-car racing fans, or about 40 percent, are women. So wouldn’t it make sense if there were, say, two Monster Energy Boys for every three Monster Energy Girls? But, ah, there are no Monster Energy Boys, and by “boys,” I mean men who would wear skin-tight black costumes that accentuate their physical attributes, like the “girls,” so they can gather around the winner to look sexy and -- and, and, well, I can’t think of any other reason. The solution: no Monster Energy Girls, or some
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