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Stock impact report

Orthodontists aren't smiling about teeth-straightening start-ups [Los Angeles Times (CA)]

Align Technology, Inc. (ALGN) 
Last align technology, inc. earnings: 4/29 04:00 pm Check Earnings Report
US:NASDAQ Investor Relations: investor.aligntech.com/investor-relations
Orthodontists aren't smiling about teeth-straightening start-ups It’s easier than ever to get straighter teeth. Orthodontists think that’s a big problem. Where metal braces installed in a doctor’s office were once the only way to correct misaligned teeth, a new method that uses removable clear aligners can eliminate a visit to an orthodontist and save patients thousands of dollars. That’s what led Deniece Hudson, who always dreamed of having straighter teeth, to a start-up called SmileDirectClub. Hudson, a 24-year-old Georgia Southern University graduate, visited one of the company’s retail outlets in an Atlanta strip mall in February to have her teeth scanned. That experience would turn out to be her only in-person interaction with a medical professional during a nine-month journey through the growing field of tele-orthodontics. From the scans, SmileDirectClub used 3-D printers to create 24 trays of transparent plastic braces, which were delivered by mail with instructions on when to Show less Read more
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