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Stock impact report

Exclusive: Another major financial institution ditches overdraft fees [CNN]

Ally Financial Inc. (ALLY) 
Last ally financial inc. earnings: 4/20 07:30 am Check Earnings Report
US:NYSE Investor Relations: ally.com/about/investor
Company Research Source: CNN
Alliant, a digital-only lender with $14 billion in assets, says it is the largest credit union and second-largest financial institution to say goodbye to the fees that consumer advocates criticize as unfairly punishing society's most vulnerable. "We think this is the right thing to do by our customers," Alliant CEO Dennis Devine said in an interview. "And this puts pressure on the rest of the market to do the right thing." In June, online lender Ally Bank became the largest financial institution to scrap overdraft charges. Chicago-based Alliant, which was founded in 1935 as United Airlines' credit union, painted the move as a way to differentiate itself from traditional lenders and to grow its base of more than 600,000 customers. Overdraft fees are quite common and average $35, making them a key source of revenue for many lenders. These fees brought in $12.4 billion in 2020 alone, according to data analytics company FinHealth Devine conceded that the elimination of overdraf Show less Read more
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