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Stock impact report

Doug Boneparth: Secrets of a Twitter Titan [Barron's]

Ameriprise Financial, Inc. (AMP) 
Last ameriprise financial, inc. earnings: 1/29 04:10 pm Check Earnings Report
US:NYSE Investor Relations: ir.ameriprise.com
Company Research Source: Barrons
Speaking with Barron’s Advisor, the New York-based solo practitioner, who is quickly recognizable thanks to his trademark pompadour, reveals how he built a following using edgy, self-deprecating and sometimes mocking humor. He describes tweeting as just one cog in a digital marketing machine. And he admits that he had to get over fears that using humor would hurt his professional credibility. “As I kept doing this, I found that 98% of people get it,” he says. “Two percent don’t; they’re strangers on the internet with fake avatar profiles, and I could care less.” You have nearly 150,000 Twitter followers, and every one of your Tweets seems to get 1,000 or more likes. What was your top performing tweet ever? I’ve had six or seven with 20,000 likes. The biggest one I’ve ever had was when The Verge, which is a tech publication, said, “Breaking: Google buys Fitbit for $2.1 billion.” I retweeted saying, “Fixed: Google buys your health data for $2.1 billion.” That got 54,000 likes. That’s Show less Read more
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