Microsoft nabs Snowflake as cloud partner as some retailers demand Amazon alternatives [CNBC]
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Source: CNBC
Hot enterprise-focused start-up Snowflake Computing on Thursday said it's making its software available on Microsoft's Azure public cloud. Previously Snowflake, which people can use to store and run queries on data, only ran on the Amazon cloud. The development is a good sign for Microsoft, which lags behind Amazon in the cloud infrastructure business. Snowflake CEO Bob Muglia rose through the ranks at Microsoft to one of its top positions over more than two decades before leaving in 2011. But the move to add Azure came from strong customer demand, particularly from retailers who compete with Amazon and are nervous about using its cloud services, Muglia told CNBC in an interview. For example, Nielsen, a company that already used Snowflake on Amazon Web Services, wanted to use Snowflake on Azure for a new product, Muglia said. In this case, the customers they were serving were in the retail industry, he said. A number of those customers, particularly a large o
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