The Flexibility of On-Demand Meal Kits Strikes a Chord with Consumers
Blue Apron Holdings, Inc. (APRN)
Last blue apron holdings, inc. earnings: 4/29 06:15 am
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Source: PR Web
CHICAGO (PRWEB) November 06, 2018 When meal kit subscription services came on the scene a few years back they stirred up a lot of buzz and consumers gave them a try, but "try" was the operative word because retention rates were low. Although a subscription-based meal kit delivery service doesn't appeal to a broad segment of the population, the meal kit concept does and with increased availability of the kits at grocery stores, online, and in restaurants, a greater number of consumers are using meal kits, reports The NPD Group. "The meal kit market has been quickly evolving to adapt to consumer interests and needs," says Darren Seifer, NPD food industry analyst. "What started off as nearly exclusively online and subscription-based, kits now offered in-store and on-demand online have increased the availability of meal kits to a broader population, and home delivery meal kit services have changed to meet consumer demand for more flexibility ." When fresh meal delivery kits, with brand
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