Are synthetic fabric alternatives like vegan leather really more sustainable? [Toronto Globe and Mail (Ontario, Canada)]
ASCENA RETAIL GROUP (ASNA)
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Source: Toronto Globe and Mail
Are synthetic fabric alternatives like vegan leather really more sustainable? Swedish mass fashion retailer H&M recently launched its Conscious Collection offerings for spring, an assemblage created as a reaction to the persistence of the megabrand’s impact on the environment. A few pieces – cowboy boots and a co-ordinating moto jacket – were instantly intriguing thanks to a novel fabrication element: Pineapple leather. Evoking thoughts of sunny climes and the warm-fuzzies associated with pina coladas and shopping sustainably, this faux leather is formally called Pinatex and is made of fibre from by-product pineapple leaves. It’s just one of the many forward-thinking fabrications fashion’s biggest names are banking on to curb the damage caused by the seasonal consumption habits the industry has nurtured over the past 5 years. We so often hear of the dismal statistics attributed to the manufacturing of fashion goods. It’s been named as the second-largest polluter in the world, a statis
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