KIA Strengthens its Digital Strategy to Enhance Customer Experience in Mexico with the Support of Atento
Atento S.A. Ordinary Shares (ATTO)
Last atento s.a. ordinary shares earnings: 3/3 08:00 pm
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US:NYSE Investor Relations:
investors.atento.com/investors/default.aspx
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Source: PR Newswire
MEXICO CITY, Aug. 8, 2018 /PRNewswire/ -- Traditionally, the automotive sector has focused its efforts primarily on the product: ensuring that its automobiles were safe, performed well, had an attractive design, offered a variety of features, and, lastly, that they had connectivity. Today, it's increasingly common that a key differentiating factor between brands is customer experience and the customers' degree of satisfaction throughout the process of interacting with a brand. This process, known as the customer life cycle, includes the care they receive during the purchase, the use of the good or service, technical support, and the customer relationship termination process, among others. The effectiveness of these processes and, therefore, customer satisfaction and companies' competitiveness are benefiting from the opportunities offered by new digital technologies. Customers, who are increasingly digital, make their purchase decision based on the vehicle's
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