Acorn International's Acorn Entertainment Extends Into Fashion Brands, Adds Jay Godfrey and Go FO to Its Lineup
ACORN INTL (ATV)
US:NYSE Investor Relations:
acorninternationalir.com/home/category/press-release
Company Research
Source: PR Newswire
SHANGHAI, Feb. 11, 2019 /PRNewswire/ -- Acorn Entertainment (AE) announced today it has expanded its client base to include fashion brands following the addition of New York celebrity designer Jay Godfrey and Go FO, a faux fur collaboration between outwear maker Damiani and Playboy, to its roster of brands and celebrity talent looking to expand their presence in China. AE provides a full suite of online and offline, multichannel and multimedia promotional services to individual celebrity talent as well as brand clients, primarily from the U.S., who seek to maximize their brands in China and increase their monetization ratios from social media engagement. AE's goal is to help talent and brands capture yet-untapped value from the Chinese market through a variety of means, including endorsements, pay-to-view content, as well as e-commerce."China's rapidly growing middle class embraces Western fashion and we see a lot of opportunity to build brand value for both Jay Godfrey and Go FO in C
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