Forget raises, companies are turning to $1,200 baby cribs to woo talent [Los Angeles Times (CA)]
Activision Blizzard, Inc (ATVI)
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Source: Los Angeles Times
Forget raises, companies are turning to $1,200 baby cribs to woo talent Any best-in-class employer worth its salt gives its employees a generous chunk of paid time off when they have kids. One company really trying to brand itself as family-friendly gives them the Snoo. The Snoo is a $1,160 "smart" baby crib with a cult following that promises new parents more of their most precious resource: sleep. And half a dozen employers — including Hulu and the Canadian book seller Indigo Books and Music Inc. — are offering one to expectant workers for free or at a discount. As millennials start having children, employers competing for the best talent from the labor market's most coveted cohort have upped their family-friendly benefits to attract, retain and appease them, triggering an arms race in niche fringe benefits. By now, these sought-after workers have come to expect months of paid parental leave. Employers that really want to distinguish themselves have to offer more. That's what the vi
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