Diablo Immortal Highlights Activision Blizzard's Nuanced Mobile Strategy [Seeking Alpha]
Activision Blizzard, Inc (ATVI)
Last activision blizzard, inc earnings: 2/6 04:05 pm
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Source: Seeking Alpha
Diablo Immortal Highlights Activision Blizzard's Nuanced Mobile Strategy Summary Blizzard’s core gamers and new media gaming commentators expressed derision over the inappropriateness of the Diablo franchise for mobile devices. The company-wide trend toward lower monthly active users likely abated during the fourth quarter with the strong summer/fall release slate. After five years of careful preparation the company is ready to incorporate mobile gameplay into the Activision and Blizzard franchises and capture synergies with King. Rather than provide transparency, the Diablo Immortal game designers choose to dismiss legitimate fan concerns. Company guidance for the fourth quarter non-GAAP revenues including deferrals of $3.048 billion is conservative. Though the broader technology market suffered during the fourth quarter, Activision Blizzard ( ATVI Call of Duty: Black Ops 4 Coincidentally, alongside the conference call the company faced consumer backlash when the Blizzard division an
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