Turning Esports Into Cultural Happenings The Next Step In A Nascent Sport's Evolution [Forbes]
Activision Blizzard, Inc (ATVI)
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Source: Forbes
DreamHack Atlanta today (Photo by Chris Thelen/Getty Images) Getty With this weekend's DreamHack Atlanta gamer festival , esports is making a better and better case as a fan-friendly, fast-growing entertainment option capturing the attention from young audiences who care less and less about traditional sports. And part of what's driving the shift is a growing industry awareness that it needs to make its live events better for all the thousands of fans who show up. The shift isn't that different from what happened with traditional major sports leagues, such as the fan experiences and villages the NFL does around the Super Bowl and the NBA does with its All-Star game. But it's an important next step in the sport's maturation, and another way it can generate revenues and enduring fan engagement. For DreamHack Atlanta, the event's Stockholm-based parent company partnered with Subnation as the tournament's official cultural experience partner. To flesh
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