Avid Graphics Engine Propels Catalonia’s TV3 to High Ratings for European Elections 2019 Coverage
Avid Technology, Inc. (AVID)
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Source: GlobeNewswire
Virtual sets and augmented reality drove engagement with TV3 viewers as well as a “second screen” strategy for pushing content to mobile devices BURLINGTON, Mass., June 06, 2019 (GLOBE NEWSWIRE) -- Millions of citizens turned to TV3 “E19: Special Elections” broadcast on May 26 to learn the results from the 2019 European Parliamentary and municipal elections—and stayed tuned in because of the Spanish network’s innovative and engaging use of augmented reality and virtual sets powered by Avid® (Nasdaq: AVID). A Media Snippet accompanying this announcement is available by clicking on the image or link below: TV3 Elections Coverage: Avid graphics engine propelled TV3 of Catalonia, Spain to high ratings and viewer engagement for its European Elections 2019 coverage TV3, the public broadcaster in Catalonia, Spain, relied on Avid Maestro™ | Engine graphics, video hardware rendering engine, and tracking solutions to produce up-to-the-minute integrated data and augmented reality graphics
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