Avon Capitalises On Korean Beauty Trend With New Collection
AVON PRODUCTS (AVP)
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Source: PR Newswire
Avon partners with Korean manufacturer to bring innovative formulas and authentic ingredients to customers LONDON, Dec. 12, 2018 /PRNewswire/ -- Avon Products, Inc. (NYSE: AVP) a globally recognised leader in direct selling of beauty products, today announces another step in its transformation with the introduction of its first K-beauty collection – a new and innovative range of products straight from Korea – the home of skincare innovation. The collection is being introduced in Russia before rolling out to other European markets in early 2019. As part of Avon's plans to embrace an open eco-system through new alliances to optimise manufacturing and distribution, the collection is developed in partnership with Korean innovation experts, Bonne, a leading developer and manufacturer of luxury beauty. This new product range is made in Korea using authentic formulas and ingredients, harnessing the high performance, wonderful texture and eye-catching designs that are iconic in K-beauty prod
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