Four Ways The Business Of Music Videos Will Transform In 2019 [Forbes]
American Express Company (AXP)
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Source: Forbes
Four Ways The Business Of Music Videos Will Transform In 2019 NEW YORK, NY - AUGUST 20: American Express and Ariana Grande present 'The Sweetener Sessions' at Irving Plaza on August 20, 2018 in New York City. (Photo by Kevin Mazur/Getty Images for American Express) Speaking at the Cardozo School of Law on December 5, 2018, YouTube’s Global Head of Music Lyor Cohen made an argument that initially seemed frivolous, but actually rings with a deeper truth: “The music business used to be an audio business, and then it became an audiovisual business. Now, I think it’s going to become a visual audio Cohen didn't just switch around the words “audio” and “visual” for fun: the new economics of digital music and media arguably demand it. During its heyday in the '90s, MTV provided a valuable channel for major labels to shape the visual appeal of its biggest stars, from Michael Jackson to Madonna, but nailing that video placement was always secondary to driving record sales. Overall, during the "
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