Blockchain in Travel and Tourism Thematic Intelligence Research 2024 [Yahoo! Finance]
Alibaba Group Holding Limited American Depositary Shares each representing eight Ordinary share (BABA)
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Source: Yahoo! Finance
The globalization and digitization of travel and tourism are both driving the demand for easy-to-use and cheap international transaction processes and payment systems. Blockchain technologies are predicted to substantially transform the tourism industry. With the hype around blockchain subsiding, adoption is quietly increasing, focusing on practical benefits and efficiency gains rather than technological novelty. This shift from complete overhauls to narrower but clearer industry-specific applications, often developed in-house, reflects a maturing landscape. In the tourism industry, although many tourism vendors have been accepting blockchain-and the potential of using blockchain in travel-related consumption has been intensively documented-existing knowledge of travelers' intention to use blockchain is limited. Traditional models do not account for the idiosyncrasies of blockchain and are therefore less appropriate. Blockchain technology, which by itself consists of a multitude
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