China's 'Lipstick King' returns to live-streaming show after missing for three months [CNN]
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Source: CNN
's 'Lipstick King' returns to live-streaming show after mysterious three-month disappearanceByLaura HeCNN Updated 2:50 AM ET, Wed September 21, 2022JT WATCHEDReplay s ...MT WATCH02:32Hong Kong (CNN )a three-month absenceTiananmen Square massacre.On Tuesday night, Li Jiaqi reappeared on Alibaba's Taobao Live, a live-streaming platform for the e-commerce giant.His show immediately attracted thousands of viewers within the first few minutes, despite no prior notices on his social media accounts. By the end of the two-hour show, 63 million viewers had watched his live-stream, higher than most of his previous shows. But still lower than the traffic during major shopping festivals.The 30-year-old livestreamer, also called Austin Li, was one of 's biggest internet celebrities, with 64 million followers on Alibaba's Taobao. He once sold 15,000 lipsticks within five minutes in a sales competition against Alibaba founder Jack Ma, winning himself the nickname "'s lipstick king."E-commerce livest
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