What Is China's Singles' Day? [Forbes]
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Source: Forbes
Thirty-three years ago, four students at Nanjing University created what would become one of the world's biggest shopping events. It was 1993, and they dubbed November 11—written as 11.11— Singles' Day , a nod to the four bare sticks symbolizing being single in Chinese slang. What began as a lighthearted celebration of singledom quickly gained traction among young people across China. And in 2009, the date took on a radically different meaning when e-commerce giant Alibaba transformed it into a retail phenomenon. That year, just 27 merchants joined its inaugural sale on Tmall. Few could have predicted how the event—also known as Double 11—would evolve into a global retail spectacle. Least of all the 4 originators whose names are long forgotten. “Double 11 has evolved into far more than a sales event,” Anny Liu, General Manager of Tmall Luxury Pavilion, told media outlet Jing Daily. Over 3 decades, the event has evolved from a 1 day shopping extravaganza into a much longer event w
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