Betterment, the investing startup with $11 billion in assets, is rolling out a new service to make charitable giving easier [The Business Insider]
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Source: The Business Insider
Betterment, the investing startup with $11 billion in assets, is rolling out a new service to make charitable giving easier Betterment CEO Jon Stein. Betterment Betterment, the New York-based roboadviser, announced Wednesday a charitable giving feature that allows users to donate shares of their account to partnered charities. The firm, which manages $11 billion for over 270,000 customers, partnered with 11 charities for the launch of Betterment Charitable Giving, including Big Brothers Big Sisters of NYC, UNICEF, and World Wildlife Fund, according to a news release. Users of the feature select how much money they want to donate to a certain charity, and Betterment funds it with their highest performing shares. Betterment users set a target allocation for their portfolios and then have funds directed to various asset classes, ranging from US large caps to emerging market bonds. Charity accounts under $1 million will be managed by Betterment at no expense, according to a spokes
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