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Stock impact report

Digital Banking Results In Longer Sessions At Call Centers -- Law Of Unintended Consequences [Forbes]

Bank of America Corporation (BAC) 
Last bank of america corporation earnings: 4/15 06:45 am Check Earnings Report
US:NYSE Investor Relations: investor.bankofamerica.com
Company Research Source: Forbes
When it comes to digital banking the law of unintended consequence is alive and well. As bank customers use digital channels for self-service simple tasks, they demand more time of call centers when they have complex issues and banks are finding that staff are opening fewer new accounts per FTE. Ron Shevlin, writing at Cornerstone Advisor’s Gonzo Banker takes a look at what digital has done to banking and it’s pretty impressive. “Active online banking users grew 82% and active online bill payers increased 134% between 2007 and 2017.” The growth in digital is strongly concentrated in the biggest banks. Accenture in a new report said that “In U.S., more than half of new current accounts have been opened by three big banks that are investing heavily in digital.” The big bank leadership in online was also reported by Javelin Strategy & Research which looked a consumer “satisfaction with online banking and identified three leaders in each category. Bank of America repeate Show less Read more
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