The Best Items From Bed Bath & Beyond's First Private Label Line, Bee & Willow [Forbes]
Bed Bath & Beyond Inc. (BBBY)
Last bed bath & beyond inc. earnings: 4/15 04:15 pm
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Source: Forbes
The Best Items From Bed Bath & Beyond's First Private Label Line, Bee & Willow Look out Magnolia Home! Bed Bath & Beyond This week, Bed Bath & Beyond announced the launch of their first private label line, Bee & Willow Jean Lindsley, who is the vice president of branding said, "The decision to pursue private label branding in the decorative furnishings space was driven by our desire to offer our customer exceptional quality and style at a great price point, something our customers are not seeing elsewhere." Bee & Willow is just one of six in-house furnishing brands that Bed Bath & Beyond plans to release between 2019 and 2020. Lindsley explained this new direction for the 48-year-old retailer, "We’re developing private label proprietary brands to offer a meaningfully differentiated assortment to bring our customer." With fierce competition from Target and Amazon Chip and Joanna Gaines The launch features a total of 325 different SKUs with more to be added seasonally. There are items f
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