What Do Plus-Size Apparel, Cannabis And eSports All Have In Common? Part Two Of A Three-Part Series [Forbes]
Bed Bath & Beyond Inc. (BBBY)
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Source: Forbes
What Do Plus-Size Apparel, Cannabis And eSports All Have In Common? Part Two Of A Three-Part Series Part Two: Cannabis. This is the second of a three-part series about product categories that have recently re-invented themselves due to cultural, societal, technological and political trends. Categories where the economics intersect with the trends. Part One in the series examined the plus-size fashion category. Part Two examines cannabis. It wasn’t so long ago that selling, using and possessing cannabis was illegal nationwide, whether in the form of marijuana flowers, edibles or concentrates. But there was a cultural shift, societal norms changed and the political winds set a new course. The entire product category was “re-invented” for today’s marketplace and consumer and we are in the midst of what has been called “the green rush.” Today, recreational cannabis is legal in 11 states (Michigan was the latest state to legalize cannabis on June 25, 2019) and the District of Columbia. And
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