How banks rank on offering the features consumers say are critical for choosing a bank [The Business Insider]
BB&T (BBT)
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Source: The Business Insider
THE MOBILE BANKING COMPETITIVE EDGE REPORT: How banks rank on offering the features consumers say are critical for choosing a bank BI Intellgence This is a preview of a research report from Business Insider Intelligence, Business Insider's premium research service. This report is exclusively available to enterprise subscribers. Check to see if your company has access . Banks are going to new lengths to attract and retain customers with mobile features. In Business Insider Intelligence's Mobile Banking Competitive Edge study, 83% of respondents said they use mobile banking. And banks are investing in mobile banking capabilities at unprecedented levels: Bank of America tripled its 2015 mobile banking budget in 2016, and maintained it through 2017, for example. Cutting-edge banking services are “table-stakes to attract and retain customers,” according to Michelle Moore, Head of Digital at Bank of America. Business Insider Intelligence’s first Mobile Banking Competi
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