Barclays Africa returns to its South African roots with Absa rebranding [Reuters (UK)]
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Source: Reuters
Barclays Africa returns to its South African roots with Absa rebranding | Reuters Reuters Staff 2 Min Read * Rebranding part of Barclays exit from Africa * Absa CEO charts new Africa-focused growth strategy By Nqobile Dludla JOHANNESBURG, July 11 (Reuters) - Barclays Africa changed its name back to Absa on Wednesday, in a rebranding aimed at underlining its South African roots as Britain’s Barclays gradually retreats from Africa. The name change comes almost a year after Barclays sold most of its controlling stake in Absa, South Africa’s third-largest lender, ending more than a century of the British bank’s involvement in Africa to focus on its home market and the United States. “Today we celebrate an important milestone in our pursuit of our vision to create a banking group that Africa can truly be proud of,” Absa Chief Executive Maria Ramos said at an event in Johannesburg. “Our new brand is a celebration of our deep sense of pride in our African heritage.” Absa was originally an ac
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