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Stock impact report

Weekend Sip: Like Moscow Mules? Try Malted Mules with this whiskey [MarketWatch]

Brown Forman Inc Class A (BF.A) 
Company Research Source: MarketWatch
Like Moscow Mules? Try Malted Mules with this whiskey The bottle: Woodford Reserve Kentucky Straight Malt , $34.99 The back story: Woodford Reserve is a much beloved name in the bourbon world. The Kentucky-based brand, owned by the Brown-Forman Corporation, one of the largest companies in the American spirits industry, has a history going back to the 19th Century. And its place in the bourbon pantheon has been further ensured by its status as the official bourbon of the Kentucky Derby. Little wonder the brand has seen consistent growth — with sales up 23% in its last fiscal year — and that it currently sells about 750,000 cases annually on a global basis. So, what’s Woodford Reserve’s latest release? Surprisingly, it’s not a bourbon. Instead, it’s a malt whiskey, in theory similar to what they make in Scotland, though Woodford Reserve master distiller Chris Morris is quick to say to call it a “new” type of spirit. Perhaps that’s because unlike single malt Scotch, which is essential Show less Read more
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