Bilibili Expands Content Offering in Virtual Idol Market with Zenith Investment
Bilibili Inc. - American Depositary Shares (BILI)
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Source: GlobeNewswire
SHANGHAI, China, Sept. 21, 2018 (GLOBE NEWSWIRE) -- Bilibili Inc. (“Bilibili” or the “Company”) (Nasdaq: BILI), a leading online entertainment platform for young generations in China, today announced that it has signed a definitive agreement to increase its stake and acquire majority equity interest in Zenith Group Holdings Co., Limited (“Zenith”), the owner of a series of famous virtual singers. This investment expands the Company’s offering adding considerable new virtual idols content to its platform, and further enhancing its extensive portfolio of industry leading licensed and professional user generated video material. Founded in 2011, Zenith released its first Chinese virtual singer, Luo Tianyi, in July 2012 to become the most famous and popular virtual singer in China with millions of loyal followers. “Virtual idols have achieved increasing popularity with Chinese audiences and we are excited about the value and growth potential Zenith brings to our platform and our growin
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