Westwin Shares Vital Insights on Cross-border Spending Habits of Chinese Consumers for Black Friday Sales
Bilibili Inc. - American Depositary Shares (BILI)
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Source: PR Newswire
SHANGHAI, Nov. 25, 2020 /PRNewswire/ -- Westwin (the "Company"), a tech-driven cross-border marketing company, has shared key findings in its "2020 China Cross-border Consumer Report", just in time for Black Friday as brands are steering their focus to online sales this year.The cross-border e-commerce market for Chinese consumers remains robust with continued strong growth. Westwin's report shows that female consumers remain the major buyers in families, especially for products in the maternal, baby and male skin care categories. Westwin recommends that brands consider using themes with gender-neutral marketing content or that leans more towards women. The report also shows that male consumers tend to shop more based on their interests and hobbies, such as goods and services in e-sports, extreme adventure activities, limited edition products and travelling. Moreover, male consumers are more likely to research what they intend to buy through certain channels, such as consulting on Zhi
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