BJ’s Wholesale Club Announces Retail Media Program: BJ’s Media Edge™
BJ's Wholesale Club Holdings, Inc. (BJ)
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Source: Business Wire
BJ’s Media Edge™ offers a comprehensive portfolio of advertising solutions, helping brands drive business growth and brand engagement MARLBOROUGH, Mass.--(BUSINESS WIRE)--BJ's Wholesale Club (NYSE: BJ), a leading operator of membership warehouse clubs in the Eastern United States, announces the launch of its retail media program, BJ’s Media Edge™, using Microsoft PromoteIQ. The program offers brands a comprehensive advertising solution to connect with BJ’s members.“We are thrilled to collaborate with Microsoft and offer brand partners a highly effective, omnichannel approach in order to increase brand exposure to our members,” said Rachael Vegas, Executive Vice President, Chief Merchandising Officer, BJ’s Wholesale Club. “This program will continue to provide a tremendous opportunity for brands to drive growth, accelerate new product launches and deliver on their business goals.”BJ’s recognizes that retail media is increasingly critical within the modern marketing mix and is commit
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News
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BJ
Earnings
- 3/7/24 - Beat
BJ
Sec Filings
- 3/18/24 - Form 10-K
- 3/13/24 - Form 4
- 3/12/24 - Form 144/A
- BJ's page on the SEC website