BNY Mellon's Pershing Increases Investment in the Advisory Experience
The Bank of New York Mellon Corporation (BK)
Last the bank of new york mellon corporation earnings: 4/16 06:30 am
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bnymellon.com/us/en/investor-relations/index.jsp
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Source: PR Newswire
DENTON, Texas, Jan. 31, 2019 /PRNewswire/ -- Presenting at the T3 Advisor Conference in Denton, Texas, BNY Mellon's Pershing ("Pershing") called on advisory firms to re-think their business models and technology platform strategy in light of the industry shift from an investment-forward to an experience-forward mindset.To support this transition, Pershing is accelerating its investment in two core areas: hiring more specialized talent and designing advisor-led experiences."The most successful advisory firms are building their technology framework around their optimal client and the experience they want to deliver to that client," said Christina Townsend, head of Advisor Solutions Platform Strategy, during her session, "Talk the Talk, Walk the Walk: Maximize Your 2019 Results Through Technology.""Transformation isn't easy," added Townsend. "What's most important when designing an experience is focusing beyond the task at hand and considering how it adds value to the advisor-client rela
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