Toy Review: Bandai 1/12 Scale C-3PO Kit Adds Challenge To Star Wars Figures [Forbes]
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Source: Forbes
Luke Y. Thompson Contributor i Opinions expressed by Forbes Contributors are their own. Hollywood & Entertainment I'm all about movies, TV, toys, and sometimes theme parks. Oh my... Luke Y. Thompson Hasbro, which produces most of the Star Wars action figures sold in the U.S., saw a notable slump last holiday season over toys for The Last Jedi , and if they hoped for Solo to save them, it didn't--partner brands overall, including Star Wars , were down 10% last quarter , despite the gains made by Marvel. Hasbro has blamed factors like a too-long release window for The Last Jedi , and Toys R Us closures made Solo toys harder to find. But another factor that may be worth considering is competition. Star Wars toys rely heavily on adult collectors, and some of them are looking for a level of detail mass-market playthings cannot deliver. Enter Bandai, which has a
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