Gilead Said PrEP To Prevent HIV Was 'Not A Commercial Opportunity.' Now It's Running Ads For It [Forbes]
Bristol-Myers Squibb Company (BMY)
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Source: Forbes
A still from Gilead’s Truvada for PrEP commercial, which first aired in June. Truvada is the only FDA-approved drug that can be used to prevent the transmission of HIV. Courtesy of iSpot.tv “I’m on the pill,” declares a transgender woman in an up-close shot featured in Gilead Science’s latest drug commercial. “But it’s not birth control,” says a young guy, with a smile, in another scene. The actors are touting Truvada, the only drug approved to prevent the transmission of HIV. The commercial, aptly titled I’m on the Pill, is part of a marketing push that has helped turned the use of Truvada for preventing HIV into a $1.3 billion blockbuster, almost 5% of Gilead’s annual sales. It’s a big reversal for Gilead, just three years ago the company said using Truvada to prevent infection with the virus that causes AIDS did not represent a commercial opportunity. Now, Raymond James analyst Steve Seedhouse estimates this use could genera
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BMY
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- 2/2/24 - Beat
BMY
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- 4/2/24 - Form 4
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