Moneyball: How corporate Canada is cashing in on the Raptors’ stunning success [Toronto Globe and Mail (Ontario, Canada)]
Bank Nova Scotia Halifax Pfd 3 Ordinary Shares (BNS)
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Source: Toronto Globe and Mail
Moneyball: How corporate Canada is cashing in on the Raptors’ stunning success Susan Krashinsky Robertson Media and Marketing reporter James Bradshaw Banking Reporter Andrew Willis Published May 31, 219 Updated May 31, 219 For rs Comments If a puck drops in St. Louis – and the only Canadian team left in the spring postseason wears sneakers instead of skates – does it make a sound? Well, yes, but it’s drowned out by the euphoric rumpus of Toronto Raptors fans, both the long-suffering and the newly minted. Deep down, hockey is still intrinsic to Canada’s DNA. But at this heady time for Canada’s only NBA franchise, you’d be forgiven for thinking you’re in basketball country. It’s taken 24 years for the Raptors to make the Finals, a historic moment for sports fans in the city and across the country. It’s the first time the National Basketball Association Finals have come to a court outside the United States, turning a multitude of eyes toward Toronto. However the series shakes out after t
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