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0 -3.2284100080635E-05 0.000403551251008893 -0.000538068334678588 -0.00117298896959908 -0.000807102502017787 -0.00153887543718057 -0.00334947538337362
Stock impact report

Regaining Customer Trust During A Crisis: Four Realities For Business Owners And Leaders [Forbes]

BP p.l.c. (BP) 
Last bp p.l.c. earnings: 4/29 04:01 pm Check Earnings Report
Company Research Source: Forbes
There is a bomb scare. A cyber-attack compromises privacy. The product does not work. An unsafe worksite is shut down. There are accusations of misconduct. Your company is in crisis and your most valuable asset is at risk: your customer's trust. It's often said trust takes time to build and seconds to destroy. It depends. When you have strong trust equity and a crisis erupts, your customers and stakeholders may be more forgiving and are more likely to put the situation into context. One question I'm often asked during a workshop or presentation is, "Can trust be regained after a crisis?" The answer is a qualified "yes." How you handle the crisis will determine the damage it might do to your trust equity. If you already have a strong relationship of trust with your customers and you handle the crisis effectively, you can regain trust. In fact, if handled well, you can significantly strengthen the trust relationship. The mainstream media regularly reports on corporate trust crises. Thes Show less Read more
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