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-0.0018259281801581 -0.00183810103469268 -0.0170419963481435 -0.0255629945222153 -0.032258064516129 -0.032258064516129 -0.0316798539257455 -0.035301278149726
Stock impact report

Brilliant Earth Opens Strong On Nasdaq As Investors Back Its Ethical Jewelry Mission [Forbes]

Brilliant Earth Group, Inc. (BRLT) 
Company Research Source: Forbes
Brilliant Earth showroomCourtesy of Brilliant EarthIt was thumbs-up for digitally-native, mission-driven jewelry brand Brilliant Earth (NASDAQNDAQTaking a cautious turn right before its NASDAQ debut, Brilliant Earth reduced itsoriginal $14 to $16 per share price rangeBrilliant Earth joins a select group of next-generation, direct-to-consumer companies that have gone public, including The Real Real and Casper, but it’s a first in the  jewelry category.“Traditionally, investors and private equity weren’t interested in jewelry because it didn’t fit their P/E models,” says industry-insider Marty Hurwitz, founder of MVI Marketing. “Now they are taking a hard look at jewelry, not because the jewelry space conforms to their models, but their models are changing. This is just the beginning of a lot more investment in the jewelry space.”And Brilliant Earth’s success is no less remarkable for its overriding ambition to remake the jewelry industry, which co-founder Beth Gerstein describes as “in Show less Read more
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