Kiip and AB InBev Launch First Blockchain Mobile Ad Campaign
Anheuser-Busch Inbev SA Sponsored ADR (Belgium) (BUD)
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Source: GlobeNewswire
SAN FRANCISCO, June 18, 2018 (GLOBE NEWSWIRE) -- Kiip, a leading mobile marketing and monetization platform, and AB InBev, the world’s largest brewer, today announced that they have successfully launched the first-ever blockchain mobile ad campaign. This is a significant innovation for two reasons: it makes brand content more relevant to consumers and is a tremendous advance in fostering transparency within the mobile ad supply chain. The campaign is built around Kiip’s moments-targeting technology, which is being leveraged by AB InBev to break free of traditional interruptive advertising techniques to better connect with consumers in engaging, meaningful ways. “We’re building a company to last for the next 100 plus years and that can only be done by disrupting existing paradigms through innovation and putting consumers at the heart of everything we do,” said Lucas Herscovici, AB InBev's Global Marketing Vice President of Consumer Connections, Insights and Innovation. “As the world
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